The Legendary Furniture Solutions Corporate and Its Peerless Sales Director

Published On December 8, 2015 | By Peter Austin | Business

Even in the days when space saving has been proved beneficial to lower organizational overhead and boost productivity, many employers overlook the particular issue, which surprises Rob greatly. Robert Lau SteelCase is the Director Sales and Business Development, for United States and Canada at Steelcase Inc., the industry leading and largest furniture producing companies worldwide.

Being headquartered in Grand Rapids, MI, USA, Steelcase is specially acknowledged due to its long presence in the industry of furniture, décor and interior.  This traditional furniture manufacturing company enjoys lions-share in American furniture & fittings market for fantastic furniture solutions and its vast range designed for corporate offices, healthcare centers, public offices and institutions.

Rob Lau has been associated with Steelcase, Inc. since May 2010 and mainly looks after its healthcare related furniture sales account. Therefore, those who are planning for remodeling  their healthcare units, nursing homes, doctor’s chamber, no matter, whether federally managed or a private setting , for all kinds of your medical facility’s furniture need and solutions, contacting Robert Lau SteelCase immediately is the paramount choice.  As stated, he is now performing as Director of Sales – Steelcase Health, which has come up enormously as a major productive branch of Steelcase Group after the joining of Rob Lau into it.

By reorganizing the group’s old fashioned centralized marketing concepts into specialized divisions and with pioneering marketing strategies backed by channel sales ideas, within first two years of his joining, at everyone’s amazement Rob Lau SteelCase successfully boosted healthcare furniture sales of Steelcase.  It’s his initiatives, assisting in R&D and proposals made to his associates which have helped major to minor medical facilities to provide both physicians and patients the great benefits of  ergonomically designed patient’s bed, examination tools and lounge furniture apart from clinician’s stools, mobile chairs, specially designed chairs for dentists’ and more.

It is, on the other hand, to bring swiftness and efficiency among employees working in medical office, one can think of latest kind of workstations, space-saving storage system or corner working terminals, marketed by Steelcase Group.  Robert Lau SteelCase holds a bachelor’s degree in Business Administration with specialty in Marketing and Finance from the University of Cincinnati. Rob’s great excellence all through his academic life, performance consistency and his brilliant result in graduation helped him earn the prestigious merit of award ‘Magna Cum Laude’.

Upon completion of MBA, he planned to begin his career in sales and marketing, and joined HNI Corporation, Bloomington, Indiana as its VP Sales and Distribution. In HNI, his major focus area was sales promotion, dealer development and market development for Paoli Furniture brand. He left HNI in August 2009 and joined Nurture for Steelcase as Strategy Consultant. He wonderfully collaborated with the senior leadership there for Healthcare furniture market study & development, channel sales organization, business planning, strategy building and so on. In May 2010 he became a part and parcel of Steelcase Health.

In his free time, Robert Lau enjoys writing blogs that benefits him in academic pursuit and also in making clients understand the importance of using space saving furniture at their workplaces. You can find his blogs in popular social media sites. Robert is also avid about music and he is proud of his father, a classical music harmonica player who has also performed in famous Carnegie Hall. Robert’s advocacies also embrace building awareness for oncology management, particularly in young children.

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