Role of advertising

Published On February 18, 2016 | By Brandy Chambers | Marketing Tips

Advertising plays the role of a backbone of any rising company. It us carried out though advertisements.

Advertisements are the most prominent way of communicating with a large number of people. It helps in informing the targeted section of the population about a newly launched product or a newly found company. If the product is having any utility to the customers who hear about it in the advertisements, they go ahead and purchase it too. Advertising is generally done keeping in mind the targeted audience, but it keeps kids, youngsters, teenagers, adults and senior citizens in its purview. An advertisement is done with the help of both print and electronic media. There are various ways and techniques of carrying out this advertising procedure.

Why advertise?

In today’s era, where a cut throat competition exists between even the petty shop keeps, advertising has become the only medium of getting people aware of how different products are from each other. We sometimes get so well acquainted with the advertisements that we even remember them. Do you remember that kid from Action shoes? (action ka school time!). Even after years, that advertisement lingers in our brains. This is the power of advertisements. Today advertisements have become an integral part of any business concern. Without a proper knowledge of any product, customers don’t purchase it. So, advertising the product let’s them know of the different features of the product that differentiates it from other products of the same type. Advertising helps people to make a fair judgment about which products they should purchase for their family member’s benefit. If you want to get the best results you must try Orangelabel advertising.

advertising-goals

Is it good only for commercial purpose?

Not only for commercial purposes, today advertising also educate people about social issues or the news on public interest. Save the Girl child is one such sensitive issues that is consistently being shown on the Indian television. In the same way, educating people about family planning is also done through several kinds of advertisements. Advertisement and advertising plays an important role for the different manufactures and producers as well. Through the advertisements they have a proficient knowledge of the various kinds of commodity being demanded or being sold in the market. Through advertisements, new customers are attracted everyday and the never ending process of demand and supply goes on in favor of the company. There’s hardly a day when there’s no telecast of advertisements on the television. Imagining a day without a single advertisement on the television will give you a weird feeling. Today advertisements have become an integral part of our daily lives.

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