With any Digital Marketing Strategy in Australia, new clients are always keen to kick off with the design to begin with. And we always need to stop them before they get too far ahead of themselves because it is one of the final steps. But, once we have set the SEO foundation for your Digital Marketing Strategy, we open the floodgates and are inundated by the volume of suggestions for images, colour schemes, and so many areas which lots of folks just simply don’t understand has both the visual, aesthetic level, and the SEO level. Because in truth, the visual element of your page are important to your Digital Marketing Strategy because if done correctly, your components will create the perfect ‘user experience’. This means making your page not just look good, but feel simple to use, and most importantly, easy to access by customer in Australia and by search Engines. With that in mind, let’s have a quick look through a few areas specifically that have this dual visual/SEO function.


A website that is uncomplicated and easy to navigate leads to happy Australia users and a happy search engine. This is a matter of basic housekeeping; if your site is untidy or too convoluted, then nothing at all can be found and you will have consumers losing interest and unable to find your quality content. This is the same point with your Digital Marketing Strategy, a chaotic design can make it harder for your keywords and SEO driven content to be discovered and delivered to potential users in Australia.


Advertising is often an inevitable component of most sites, whether it is for external or internal reasons. Nevertheless, it is essential to strike a balance between these ads and the actual content in your Digital Marketing Strategy. There is nothing more destructive to a user’s experience of a website than obtrusive advertising. As a result you need to look at how best to strike this balance between a sleek and user-friendly design and your advertising demand.


The ways in which a user can interact with your site will affect a variety of factors. Because of this there is a general benefit to using techniques such as mouse-overs to gain additional benefits. This is an area that enables the mixing of quality graphics and alt text in order to present more details and hit more keyword potential while not compromising a beautiful design. It indicates that you can add the extra item descriptions or advertise your sales and other calls to action (CTAs) while boosting the potential of your website for Search Engine Indexing.

Mobile focus:

Do not forget to make sure that your website has been mobile optimised for a variety of mobile operating systems (OS), including Apple, Android and Windows. The Google Hummingbird update arrival placed direct penalties and considerations upon paying attention to a mobile-friendly design or responsive design. So you ought to consider how your website is viewed on the typical Smartphone, Tablet or other mobile device. This is an aspect that continues to be an unfolding game-changer so by allowing for the best view on mobile devices you can take advantage of the changes made by Google Hummingbird, while allowing mobile users a more tailored experience. It doesn’t have to be flawless, but as long as there has been an informed consideration for the mobile market you can see the advantages for your Digital Marketing Strategy with this process.

It’s all about aiming to maintain the balance between the SEO needs and your aesthetic and business-oriented needs to help your Digital Marketing Strategy. This can be a difficult process, but by taking into consideration the implications of your actions in respect to both areas you can stay ahead of the game. Once you can understand these notions, it is necessary to make sure that all your content production and SEO focus is upon your correct target audience in Australia.

As the CEO of Internet Marketing Experts Australia, I recognize the struggles that many people have when starting off with their Digital Marketing Strategy in Australia. I actually ran a small business for a lot of years and had to discover SEO from scratch and by a lot of trial and error. So remember to start off solid and use the information that you know. Once you have built that base, learn as much as possible about SEO and be patient with the results. If you come to a stage when you are unsure, or want to set your business apart from the rest, then look at having a chat to an SEO professional, call Internet Marketing Experts Australia on 1300 595 013 or visit, www.internetmarketingexperts.net.au