For most of small and medium businesses, a website may be out of their budget. Some may think that they do not have any potential customers online or they cannot compete with other online sites in search engine. There are a lot of misconceptions regarding creating a website. However, all businesses need a website. Here are eight vital reasons for the same.

Gaining credibility

Today, a lot of people search for sources online. If you want to gain credibility, you need to have a professional website. A strong website can increase trust among people. Even if you have a home based or a brick and mortar store, you need a website with or without online cart option.


Do you know that a small business can generate about $20 to $100 per month using a website? Think about potential profit that you can gain with a website. It is a cost effective way of marketing your business. Creating a website might be a one-time cost, but the output you get out of this would be monumental.

Wider customer base

About 10% of adults use smartphone for purchasing. This 10% refers to millions of people. With an online store, you can portrait your business to a wider customer base. Even if a small percentage of the 10% becomes your customer, your ROI would rise up tremendously.


Your traditional store can be opened only for a considerable amount of time. But, you can attract late night and odd-hour customers through an online store. In today’s busy schedule, such customers provide considerable revenue.


It is an easy way to demonstrate your works. With a photo gallery, you can show what your products would look like to your customers. A picture would increase conversion of customers by 80%. Adding a video about the product would increase credibility of the product. A website is a cost-effective medium to show your works to your customers.

Better customer service

Bad customer service is one of top reasons for brand switching. A website would help you to create a customer-friendly environment. It simplifies most of the processes and reduces waiting time. Remember that in most of the businesses, time is money. You can handle customer queries easily and keeps them updated about your business. Sharing information on time can reduce half of customer problems and this is possible only with a professional website.

More communication

How much can you communicate in a 10-sec advertisement or a banner? Does your business have much more to communicate? Having a website is a cost-effective way of communication. Your customer can learn about you when they need. This would reduce frustration among customers.


Your business’s success is determined by ability of your customers to remember you. They would remember you only if they are able to find you when they are searching for your products. If your competitor is found where they are searching, they would become lost customers. Thus, you should be present in all medium. This is where a website comes handy.

In today’s world, you are considered out-dated if you do not have a website for your business. Your website should be simple, easy to use, attractive and professional.